Convertkit is a platform for marketing automation that offers an easy solution for drip email campaigns that lets users build simple forms and drip campaigns that send emails to new subscribers automatically. It’s a platform for content creators, such as expert bloggers, writers, creators of online courses, and others.
Getting Started With Email Marketing
Social media yields lower returns compared to email marketing. Expect a return of up to $42 for every dollar spent once you've mastered it (according to a study).
A list is necessary for bloggers and authors who are serious about developing enduring relationships with readers. Email marketing may still be unsettling to some people, but consider this, you are writing a message to a friend, not a customer.
You may establish an internet business while telling readers tales about your work and providing them with useful products and services through email marketing.
What is convertkit used for?
Converkit are useful for these various task:
1.Growing An Email List (Growing Your Audience)
With ConvertKit, you can create a landing page or a form to collect email subscribers.
You can alter the look and feel of these forms to match the style of your website by embedding them on blog posts or other web pages. On this website, I regularly post forms to attract new subscribers.
Write a brief welcome email for a new subscriber after generating a form. Anyone who fills out the form will receive this from ConvertKit. You could even add a bonus or content improvement.
ConvertKit offers a piece of code that you can use to embed the form on your website. You can also use a variant of this code to make a clickable button that invites users to subscribe, which is my recommended choice.
Use a WordPress plugin instead, and it will automatically show up underneath posts. These forms are simple to replicate across numerous articles and pages.
If you run into trouble, take a look at the informative videos in the ConvertKit Knowledge Base. Email responses from their support staff are typically prompt.
The ConvertKit dashboard displays data about subscribers, list growth, and what services individuals have signed up for.
It displays the effectiveness of each landing page and content improvement. Over the last 30, 60, or 90 days, you can monitor list growth.
The ability to focus on effective marketing initiatives should be made possible by having this knowledge about an email list up front.
2.Promoting Blog Posts
Publishing a blog article and hoping readers would find it is insufficient. You must market your content because you can't rely just on a tweet or Facebook update to draw in new readers.
Every content creator should include email marketing in their marketing plan.
What I do is this:
I upload a new blog entry about writing on my website, Medium, or other websites every Thursday. To promote my weekly blog postings, I send a broadcast email to certain of my email subscribers using ConvertKit. Every week, I send one or two of these broadcast emails.
These days, individuals are busy, their inboxes quickly fill up, and they frequently overlook these communications. My open rates typically range between 30% and 40%.
I may resend these broadcasts to recipients who didn't open the original email by just clicking a button inside ConvertKit. Even the subject line and email's body copy are editable.
Resending emails to subscribers who missed the first message is a terrific strategy to boost open rates and reach new readers.
Re-delivering emails to recipients who haven't opened them is a creative approach to increase the number of list members who see your writing without sending the same message to everyone. Even when launching a book or course, you can make advantage of this tool to boost sales.
3.Delivering Content Upgrades
Content upgrades are a fantastic method to expand your email list more quickly.
A content upgrade is what? You provide readers of your articles or blog posts with this free gift. A reader must opt-in to your list with their email address in order to receive the incentive.
The following are some examples of content upgrades: worksheets, videos, and book chapters. I provide these on Become a Writer Today:
a weblog template for people who use Scrivener.
a worksheet for keeping track of daily word counts.
a free collection of writing prompts that breaks down the price of writing a book.
I add these content updates to ConvertKit, and readers who opt-in receive them automatically. One of my favorite strategies for quickly expanding an email list is this one.
4.Basic Email Marketing
For readers of my book The Power of Creativity, I built up an email series inside of ConvertKit. ConvertKit automatically sends a follow-up email a few days after a reader clicks on a link to this book inside an email. This mass email requests that they provide a review.
When a link is clicked, the person is immediately added to a new email sequence or series.
Users of ConvertKit can look for subscribers to cold emails and then send them an email encouraging interaction. Non-responders can be removed by users from their lists. This kind of list pruning improves deliverability.
I put up multiple automations, wrote an email copy, and tested everything in an hour. After that, all I had to do to determine whether readers were interested was check my numbers once a week.
Similar automation functions are offered by services like Infusionsoft, but unlike ConvertKit, they are more expensive to set up and maintain.
5.Hosting Landing Pages
I use my landing page to draw in email subscribers who are interested in my books. I provide readers with a free bonus at the beginning of the book if they choose. This takes you to a landing page for ConvertKit.
Though less potent than what a premium landing page solution like LeadPages offers, ConvertKit's landing pages nonetheless address the majority of common use cases.
More than a dozen distinct kinds of landing page designs are available from ConvertKit. You can alter the appearance and feel to fit your logo. Users can either use a landing page hosted by ConvertKit or post one on their website using a WordPress plugin.
6.Email Autoresponders
The majority of experienced content producers and bloggers use autoresponder series. A series of emails are being sent out automatically to new email subscribers.
The majority of experienced content producers and bloggers use autoresponder series. A series of emails are being sent out automatically to new email subscribers.
What information ought to be in your autoresponder? Well, you might:
- Describe your writing and yourself.
- Send a string of advice or instructional messages based on your most recent book.
- Send links to your most read blog entries to new subscribers.
- Send a brief survey to new email subscribers so you may learn more about their aspirations, anxieties, desires, and frustrations (like a good copywriter!).
- Talking about one of your books while urging readers to buy it is known as a soft sell.
- It can be intimidating to put together an autoresponder for the first time. Utilizing a drag and drop visual editor, ConvertKit offers an autoresponder series template that is quick and simple to build out.
7.Selling Products And Services
You may quickly build up products and services inside of your ConvertKit account and sell them over email. You could market:
- A book
- A coaching course
- a webcast
It assigns a monetary value to email subscribers and keeps track of the sales of these goods and services on a dashboard. Stripe will also be used for payment to you.
Another interesting feature?
You can program an automatic email to address particular subscribers. Customers will therefore receive one set of emails, while new subscribers will receive a different set. I utilize this to send exclusive discounts to prospective subscribers for certain software I'm an affiliate for.
8.Advanced Marketing Automation
Several cutting-edge marketing automation features are available from ConvertKit.
For instance, I have established a rule for my course, Write Your Book.
ConvertKit automatically inserts the tag "student" and sends this student a series of emails pertaining to this course when someone purchases this course on Teachable.
Even better, I can track the dollar value of leads and email these subscribers directly using this tag.
ConvertKit interfaces with numerous services, including LeadPages, GumRoad, SamCart, and WebinarNinja. Or you could link Zapier to it. Then, based on how you utilize these services, you can set up automations.
Marketing automation is complicated, despite this. In ConvertKit, I have dozens of forms and sequences. The sequences and automation rules can be too much to handle, despite the visual automation tools' insightfulness.
Convertkit Pricing
You can test out ConvertKit for free by signing up for a trial. After that, basic functions will cost you around $29 a month. ConvertKit's creator Pro edition, which I use, is $59 every month.
However, those costs are based on a subscriber base of 1,000 emails. Costs rise as your list gets longer. ConvertKit provides a sliding scale so that you may view prices on your own.
Convertkit Creator Pro
In 2016, I began using the free version, and in 2019, I upgraded to ConvertKit Creator Pro. For those with longer lists, it provides various helpful features, such as:
- ConvertKit dashboard has advanced reports so I can see which forms are generating the most leads.
- An unrestricted Sparkloop account allows me to, in essence, pay email subscribers who refer new subscribers.
- support for running ads with specialized audiences on Facebook
- Having the option to modify URLs after sending a broadcast email with the incorrect link I mostly make use of this function.
- support for bringing on new teammates, such as a virtual assistant
- prioritizing customer service
Is Convertkit Worth The Money?
Content producers could find it difficult to justify paying for ConvertKit at USD29 per month. Before switching your list, you can always test the free plan.
Email marketing makes it reasonably simple to pay for your membership if you have a small list and are content selling a few goods or services.
Only if you need comprehensive statistics or have a huge list (over 10,000) is ConvertKit Creator Pro worthwhile.
Convertkit Review: On a Final note
This email marketing campaign was created by Nathan Barry and the ConvertKit team with bloggers and authors in mind. Most small businesses nowadays that have an online presence might gain from it.
It is considerably less expensive than services like Infusionsoft, but being slightly more expensive than MailChimp. Compared to other programs I've used, ConvertKit better balances power and usability.
This email marketing program is continuously updated by the ConvertKit team with new features. My online business needs ConvertKit to expand. Since 2016, I've been a content customer.
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